Love the solution.
In love with the problem.
As a senior UX/product designer, I ask thoughtful questions to unpack challenges and create experiences that are valuable, successful, and innovative.
Verizon’s +play Home Redesign
Verizon sought to enhance the homepage of its subscription management platform, +play, with a focus on improving the mobile experience and increasing subscriptions through redemption of +play credits.
More details to come soon.
Exos Coaching Session App Bookings
Exos enhanced the booking of coaching and nutritionist sessions on its ‘Fit’ wellness app by switching to a more secure third-party vendor, adding the ability to book in-person sessions and building more custom features. The project included the back-end experience for coaches and nutritionists entering their session availability.
Equinox+ ‘Single App’ IA
Equinox launched a new version of its mobile app Equinox+, providing an omni experience for members to attend classes in Equinox clubs and take digital on-demand classes. This project involved merging two distinct apps and developing a cohesive IA schema.
GDPRsimple SaaS Platform
A MVP was designed of GDPRsimple, which aides small-to-medium size businesses in managing data policies of the European Union’s General Data Protection Regulations.
Private Equity Analytics Tool
One of the nation’s leading private equity administrators is creating a tool to help clients better access and visualize their data. A redesign is transitioning the product from a proof of concept to a MVP with enhanced usability and design aesthetics.
Western Union Interactive Platform
Western Union solicited the creation of a content page for its blog about mobile money transfers and the launch of its new global apps. The campaign served to draw site traffic from influencers and journalists, but also to promote app downloads.
Viceroy Hotels and Resorts Loyalty Portal
A loyalty portal was designed that that utilized a shared database of the Global Hotel Alliance’s Discovery Program, but still met Viceroy’s brand-specific business objectives.